A company’s name is more than just a label—it tells a story. For Valley Design, our name represents not only where we started but also how we’ve evolved. From a small powder coating operation located in southeastern Minnesota to a leading table base manufacturer, our journey has been one of growth, adaptability, and smart investments. But how did we land on the name “Valley Design?”
Inspired by Our Roots
For the co-founders of Valley Design, choosing a name was about capturing both the company’s location and its expertise. Nestled in the rolling hills and valleys of southeastern Minnesota – with a nearby town historically called “Chosen Valley” – the business was founded with a strong focus on powder coating services, combined with expert engineering and design capabilities.
This led to two potential names: Valley Coating or Valley Design.
Initially, Valley Coating seemed like a natural fit. The company specialized in providing high-quality powder coating for display fixtures used by major retailers. However, as the business quickly expanded, so did its capabilities.
A Name That Grows With Us
After a few years, Valley Coating began offering expert design and manufacturing services, particularly for the commercial furniture industry. This shift in focus made it clear that the company’s identity extended beyond just coating—it was about innovation, engineering, and craftsmanship.
At that point, renaming to Valley Design made sense, as it reflected the full scope of what the company had to offer.
It wasn’t just about applying a durable finish; it was about designing and producing high-quality, well-engineered table bases that met the needs of original equipment manufacturer customers in corporate, education, and healthcare/hospitality sectors. The name “Valley Design” allowed for continued growth and adaptability while still honoring the company’s origins.
Staying True to Our Powder Coating Roots
While Valley Design has evolved into a full-service manufacturer of table bases, powder coating remains a foundational part of what we do. From the beginning, our expertise in powder coating set us apart, and it continues to be an integral part of our manufacturing process today.
Want to learn more about our history and the deep connection between Valley Design and powder coating? Read more about our journey in our blog “Powder Coating: The Idea that Started It All.”